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Gooding & Company’s Passion of a Lifetime Achieves Over£34 Million; Sets All-Time Auction Record fo

The 1934 Bugatti Type 59 Sports set a new world auction record for a Bugatti, selling for £9,535,000.

The UK sale also set a new record for highest average price per lot at a motor car auction. 


Gooding & Company, the internationally recognized auction house, realized £34,048,900 in total sales at its highly anticipated Passion of a Lifetime auction. The company’s first-ever UK sale, conducted at the historic Hampton Court Palace during the esteemed Concours of Elegance, saw 14 of the collection’s 15 lots sold, achieving an impressive 93% sell-through rate with eight cars realizing over £1 million. The company also set a world auction record for the highest average price per car at an auction at £2,432,064, along with six new records, including the most valuable Bugatti and Vauxhall sold at auction. Enthusiasts from around the world tuned into the live broadcast as the once-in-a-lifetime event, consisting of telephone, and absentee bidding, as well as limited in-room bidding, delivered the most exciting and successful automobile auction in 2020.